Pass the PR

Our Mission

From public relations
to public responsibility.

Creators are gifted more beautiful, never-opened products than any one person could use — and so many of them want those gifts to reach people who need them.

Pass the PR is the bridge. We partner with creators who want to use what they've been given for good, and with community organizations who know exactly what their neighbors need. Together, we make sure every item goes somewhere it's genuinely wanted: we only accept products that already have a home waiting for them.

The products are the starting point. The real gift is the care behind them — and the communities it reaches.

For creators

A meaningful way to give back to the city that supports you. You choose the causes closest to your heart, and we take care of the matching, pickup and delivery — so giving fits easily into your life while you stay part of the impact from start to finish.

For organizations

Access to the specific goods your community has asked for, without having to source them yourself. You tell us what you need; we only bring that.

For the community

Quality beauty, personal-care and clothing items — the everyday things that help people feel cared for — reach neighbors who'll use and love them.

For brands

Your products keep doing good long after the unboxing. Future opportunities to support logistics are on the horizon.

How It Works

Offer

Creators share what they have and the causes or communities they would most like to support. Your input guides where every item goes.

Match

We pair your products with a partner organization doing that work, one that has asked for exactly these items. No match, no pickup.

Collect

We pick up accepted items and check every one for condition, expiration dates and recalls before it moves on.

Give

We deliver to our partners, confirm every item was received, and share the impact back with you, so you see the good your generosity made possible.

Join the pilot →

What We Pass On

Our focus right now

Gladly accepted

Unopened, unused beauty & makeup
Sealed skincare, haircare & body care
Personal-care essentials
New clothing, with or without tags
Other items our partners specifically request

Our promise

Checked with care

Every item has a confirmed destination before we collect it
Screened for condition, expiration & recall status
We respect any brand restrictions on gifted product
Partners always choose what they receive
Opened or used products aren't accepted

Have something else? Offer it anyway — if a partner needs it, we'll find it a home.

Now forming · New York City

Our first holiday drive, December 2026.

We're starting small and doing it right: a handful of NYC creators who want to give back, a trusted community partner, and products that are truly needed — delivered in time for the holidays. If you'd like to be part of the very first pass, we'd love to hear from you.

Be part of the first pass →

About the founder

Hi, I'm Alyssa.

I started Pass the PR after seeing the same thing again and again across New York: gorgeous, never-opened products stacking up in creators' apartments, while organizations just a few subway stops away were searching for those very things.

So many creators want to give back; they just need a trusted way to do it. Pass the PR makes it easy for them to support the causes they care about and put their resources to good use, while treating our partner organizations as the experts on what their communities need and making sure every item lands somewhere it's wanted.

It began as a passion project, built with the help of friends and family, and it starts with one holiday drive this December. From there, I hope to grow Pass the PR into something lasting, with more creators, more causes and more communities reached. I'd love for you to be part of it from the very beginning.

— Alyssa

Questions

What kinds of products do you take?

Right now we're focused on unopened, unused beauty, personal-care and clothing items. You're welcome to offer other things through the form — we'll accept them whenever a partner organization has a need for them.

Why wouldn't you take everything I have?

Because we only want to pass on things that are truly wanted. Our partners tell us what they need and can accept, and we work backward from that, so nothing ends up as someone else's clutter.

Where do the products go?

To established community organizations in New York City. Once a delivery is confirmed, we share the impact with every participating creator: what was passed on, where it went, and who it helped.

Can I choose which cause my products support?

Yes — that's the heart of it. Tell us the causes and communities that matter most to you, and we'll match your products with partner organizations doing that work whenever their needs line up.

Do I need to post about it?

Never. The giving is what matters. If you'd like to share it with your community or be featured in a creator spotlight, we'd love to celebrate you, but it's always your choice.

Are you a registered nonprofit? Is my donation tax-deductible?

Pass the PR is an independent community initiative in its pilot phase. We are not currently a registered 501(c)(3), so we can't provide tax receipts or promise a deduction. We'll update this page if that changes.

Less excess.
More impact.

From PR to purpose.

Our Mission

From public relations
to public responsibility.